To design an appealing and unique logo almost every company spends a lot of time and money now a days, so that it can appropriately represent the business brand. It is needless to say how effective a logo is for the purpose of marketing. A logo carries the first impression to the customers and also conveys the central idea and message of the company to them. Recent survey reveals that a company with a logo is more appealing to the customers than the companies who don’t have it. It is not easy to design a perfect logo for a company that carries the spirit and essence of the business. A logo that is not properly designed can ruin the whole purpose and might carry a negative image for the business. Eight important elements of logo designing, which are useful for strengthening the brand name of a company, are as follows:

1.  Simplicity: Minimalistic feature and simplicity are the keys for successful designing of company icons. If a logo is too crowded with intricate designs, elaborated images, graphics or patterns, it may not be possible for the viewers or customers to understand the central idea. Logo should be clear and neatly designed with meaningful patterns or symbols. People are able to recognize the simple logos better and are more drawn towards them.

2.  Creativity: Logo designing is extremely daunting task, that need much finesse to convey the message appropriately. Only a skilled professional can master the artistry of creating something that is subtle yet powerful, less crowded yet aesthetically appealing. A winning logo is a statement signature for the creativity and intelligence of the designer.

3.  Proportionality: Maintaining proper balance between the height and width of a logo is very important for the designers. If it is too small or too large might create difficulty in reading and understanding. It should designed in such a way so that it fits well in variety of places, from business card to billboard, from newspaper advertisements to website designing. Only an experienced designer can have the idea about the proportion of different dimensions for a logo.

4.  Color palette: Color is another important aspect of logo designing. Each color has its own meaning and significance and logos should be designed accordingly. Color should be selected very carefully to convey the mood and theme of the company. For example, green is suitable for designing environment related logos, while orange or yellow can be used for kids’ commodities or food items. It has been observed that most of the successful logos use two or three colors in maximum, as too many colors might bring clumsiness.

5.  Legible fonts and fewer texts: Many of the successful logos are designed without any text or fonts. If use of text is necessary for logo designing, one should keep it as minimum as possible. The phrases and words should be crisp and simple, so that everybody can understand it easily. It is also important to keep the scripts and fonts legible and large enough for the convenience of reading.

6.  Originality and industry conventions: A logo design should be unique and one of its kind, in order to distinguish it from the rest of the competitors in the same field. There are certain conventions in the industry that should be followed for logo designing. Logo design reviews have revealed that the logos that maintain the industry standards and consistency of designing are easily recognized by the customers.

7.  Utility: A logo is a brand identity of a product or company, which can be used in different mediums, like brochures, magazines, websites, television advertisements, billboards etc. A skilled designer should consider the versatile use of single logo and designing should be done accordingly. It is also important to maintain the compactness of the logo to facilitate the process of resizing when needed, without compromising its aesthetic value.

8.  Business Philosophy: A logo should incorporate the philosophy and values of a business as it creates a corporate identity for a particular business. Ideally, a well-designed logo should include the marketing message that a company wants to convey to its consumers. A skilled designer always includes company’s identity while designing.

Stylish, elegant and creative logos are hard to design but memorable for the viewers. There are many famous logos for big brands, which are plain and simple looking but powerful enough for conveying companies’ theme. A good logo can withstand for long time. If there is any change in company policy or ownership, logos can be slightly modified along with the changing theme.

Summary: Proper logo designing should be a priority for a business organization for creating its unique brand identity. There are many useful elements that should be considered while designing a logo to enhance the brand value.

Author’s Bio: SJ is a freelance writer, who writes on different current topics on business, finance and academics. Her book on logo design reviews has earned much popularity among trainee designers.

When we are student or looking for a better job, we submit CV online or send it attached to email, sending it by post was over in last century. But have you ever thought that this culture too, has been changed. You can have your personal profile uploaded to a website which is completely free and completely yours. You don't have to be a programmer or coder to do so. Forget about uploading or attaching CV, just create website of yours and send the domain name to the employers.

Now why create website?

Yes, read carefully answer to this question may change your life. Everybody sends CV online for job/s. But employer sees little difference into it.To them it's all the same. Moreover if any of the CV is pale faced or unstructured that looks awful, they don't even look at it. So how can you be ahead into this competition? Don't send CV at all; send them your web profile link, which the employer can also see through smart phone or tab even when he is in the car. Before you can send your web profile create website for yourself. CV's need to be downloaded, takes time, if recruiting personnel is feeling tired he may have pass your CV unintentionally, as I said that they see all CV's alike.

If you have a profile on website you can color it, decorate it in your own way which can talk to your employer, which you can’t do through CV.
Only a few people will do it, without sending CV send website url. So employer has a different category's of CV now, normal CV and CV on website. But still he is not doing it willingly, but unintentionally he has two categories of CV. So you are ahead of the competition now.
You have enough space to talk about your experience, your likings, disliking, honesty, rewards, cause of reward you got, even salary expectation. You can decorate your web profile (online CV) with the dream organization that you want to join, the best organization you have worked with, the training you had or the best guiding teacher you had, even in the culture you practice or grown up with.
Put your references, your friends who are working with renowned company, post their opinion about you.
Last word is exploring yourself from every angle through online CV.

Even if you don't like the idea not sending CV, then add the link of your created website into your CV, which will also keep you forward in the competition.


Now what are you thinking, start building your own online CV, create a website. Beezness Webs provide free hosting for students. Just send  them your college/University/Institutes ID cards copy through email. For details you can call or email. Now go get your job, hey after following the process if you get job, don't forget to let us know and of-course your friends.